German Doner Kebab is the fastest growing halal brand in the world and has become a go to place for doner kebab lovers.
The Brief
German Doner Kebab wanted to reach new audiences and boost brand awareness. They wanted to challenge the idea that all kebabs are unhealthy and make people aware of their leaner meats, gymboxes and displayed calories.
Goals
Build brand awareness in the health and beauty conscious audience
The Approach
We worked with GDK to concept, storyboard and produce three videos featuring GDK, with lighthearted challenges, interviews and skits around the theme of how GDK can fit into a healthy lifestyle. These were produced both for Halal Hangouts YouTube channel’s organic reach and for paid advertising through skippable in-stream video adverts on YouTube. We targeted local communities and individuals who had an interest in health and beauty and food and drink.
